Inquiring Minds want to know Case Study Example | Topics and Well Written Essays - 750 words - 1

Inquiring Minds want to know - Case record ExampleIt also has an acceptable margin of error for the survey was 4 percent at the 95 percent level of confidence The stratified disproportionate random consume allows Penton to focus on the serve of the decision makers of which their ads were directed making the sampling a more accurate representation of the target market. It shtup also be relatively cost efficient because having 676 respondents as an accurate representative of the 1.7 million subscribers saves the smart set money in handling a huge population. Above all, this guarantees that their intended market is well represent in the study. The other groups loafer also be subjected to another study which Penton no longer to omit to get representatives from said population. This however has a weakness of requiring more administrative effort and therefore fourth dimension consuming and laborious because the huge population has to divided into 42 cells. 4. Describe the researc h design. Analyze its strengths and weaknesses. The mode of getting the sample from a huge population of 1.7 million domestic subscribers through stratified disproportionate random sampling may have an effective in getting the right respondents of their target market. The reporting of the research was also extensive covering 1992 with 648 ads and 1997 with 697 ads. The research design however defeated the efficacy of the sampling because it made a faulty comparison of these subgroups by the sheer gap in the years of comparison. They atomic number 18 measured by the same parameter of the number of leads generated by each ad but their percentage were entirely different. Thus, the result of increase from 3.3 in 1992 to 4.1 in 1997 is a suspect because the sample population in 1997 had more facility where potential customers posterior respond compared to 1992 whereby customers response was limited to tralatitious snail mail and perhaps telephone call where it finish be tracked by cards to track inquiries from customers. Compared to 1997, there are more convenient through Information and Communication Technology options where customers can respond to the ads. They can conveniently send an email, go to the advertisers website and perhaps can dress down in addition to traditional toll free call and fax. Tracking is also convenient because it is do digitally compared to cards previously used. The availability of website address in 1997 was also 60.9 percent (3 out of 5) where they can email at 17.7 percent of ads compared to 1992 which were non-existent. Postal mailing address may be up in 19992 at 69 percent and only 55.5 percent in 1997 but this is almost irrelevant when customers can send an email. The base of the sampling population but the research design was able to get samples that aright represent the entire population. When a survey was done, it had 710 realized questionnaires were received out of 1.7 million subscribers and 4,000 managers, execut ives, engineers, and purchasing agents selected from the U.S. Penton database. Of the 710 completed questionnaires, 676 respondents were decision makers indicating that the survey has indeed reached the right respondents. One of problem in quantifying the survey was also responses is weighed by their percentage mark up in the overall population. All other things being equal, this would have been an paragon method since it can accurately measure the increment or decrease of response to ad in relation to their representation from the overall population. Except that the 1997 population had access to information